Nov 22, 2023
Jared talked with a marketing expert about how to use technology to effectively promote any business, including law firms.
Episode Highlights
02:14 Dani’s extensive background in legal technology
04:01 Her experiences with the acquisition process and the personal
and emotional challenges involved
08:31 The importance of understanding the psychological component
of marketing and how emotional choices play a role in this
10:57 The importance of using Canva as a design tool for
marketing
17:15 How a CRM can provide a smooth journey for your customer
20:29 How Dani implemented a CRM right from the beginning of her
coaching and mentoring business
22:13 How she uses AI tools to plan out a daily schedule
25:09 Calendly and Acuity as efficient scheduling tools for
lawyers
25:50 The importance of planning and timing of content
distribution
Episode Resources
- Connect with Jared Correia
- jared@redcavelegal.com
- https://redcavelegal.com/
- https://www.linkedin.com/in/jaredcorreia
- https://twitter.com/RedCaveLegal
- Connect with Dani Whitestone
- https://www.linkedin.com/in/daniwhitestone/
- https://www.linkedin.com/posts/daniwhitestone_here-are-the-marketing-resources-mentioned-activity-7130370216848449536-94gd/?utm_source=share&utm_medium=member_desktop
- https://www.customindustrialservices.com/