Mar 22, 2024
I talked to a digital marketing agency owner, who gave me the real story about shady behavior from legal marketers that you should watch out for.
Episode Highlights
06:01 The issue of getting locked into technologies without
ownership or control over data
09:02 Defining what a viable lead is and how a good process
integrates several systems
16:24 What law firms should do if you’re forwarding leads to
them
18:30 The implication of reselling leads, emphasizing that those
are assets of the law firms not the vendors
19:12 Bidding on the law firm's brand in a pay-per-click
campaign
21:18 The economics of branded and non-branded queries, raising
concern over agencies conflating these two different concepts
29:13 The issue of sharing data with competitors, even indirectly,
through digital marketing agencies that work with similarly
situated firms in the same locality
Episode Resources
- Connect with Jared Correia
- jared@redcavelegal.com
- https://redcavelegal.com/
- https://www.linkedin.com/in/jaredcorreia
- https://twitter.com/RedCaveLegal
- www.linkedin.com/in/jaredcorreia/
- Connect with Conrad Saam
- conrad@mockingbirdmarketing.com
- https://mockingbird.marketing/
- https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/